Make the blog's name memorable – and something you can suffer on a t-shirt or as your first book title. "What would you rather read: A Blog About Books or Bookslut?" asks Jonathan Yang, author of The Rough Guide to Blogging (2006).
Many bloggers prefer a nome de plume, like Mimi Smartypants, another superstar who made the leap from pixels to print. Being anonymous can permit more frank chat, certainly … but are you prepared to be outed? Employers now tap into MySpace profiles, for example, and already applicants have lost job offers to that duct-tape fetish or underage drunken snapshot.
Read more: How to chose a niche.
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